Two numbers decide your sale. Most sellers guess at both
What it’s really worth, and who should list it.
$999 credited back in full at closing if you list with an agent we introduce
Most sellers get their price from an online estimate and their agent from a friend. Both are guesses, on the largest transaction of your life.
You already pay for an appraisal. You already pay a stager and an inspector.
This is the same kind of spend, aimed at the two decisions that actually move the number.
The comparison nobody shows you
An agent who wins your listing by promising a high price and then walks you down over eight weeks looks identical, on every website, to one who prices it right and holds.
Same five stars. Same “top producer” badge. Same smiling headshot.
In the transaction data they look nothing alike. One shows a small gap between original list price and final sold price with few reductions. The other shows a wide gap and three price cuts.
And there’s a third agent neither website will show you: the one whose listings quietly expired. Failed listings vanish from public sites. They don’t vanish from the transaction records.
What matters to you decides who’s right
The highest possible price? Look at the gap between original list and final sold, and at price-reduction frequency.
Sold by a deadline? Look at true days on market from the first list date — not the relisted date.
Sold at all, after a listing that expired? Look at the proportion of an agent’s listings that actually close. Almost nobody publishes this, and for you it may be the only column that matters.
Sold quietly? Look at how much of their business closes with limited or no public marketing.
So we don’t rank anyone. There is no single best listing agent — there’s the one whose record matches what you’re optimising for. We give you the numbers and help you read them.
What the engagement covers
1 · Your priorities. Price, speed, certainty, discretion — in what order? This decides everything downstream.
2 · Your price, as a range. What your home should sell for, with the comparables behind it — not a single figure pretending to precision it doesn’t have. This is a comparative market analysis prepared by a licensed broker. It is not an appraisal.
3 · When to list. Based on what the last 24 months actually did in your neighbourhood — not a general rule about spring.
4 · What to fix and what to ignore. Prioritised by return on spend. Most pre-listing improvement advice is unpriced. This is priced.
5 · Every listing agent working your market, with their actual numbers. Price achieved against original asking. Reduction frequency. True days on market. Proportion of listings that close. Discretion. Sample size on every figure.
6 · Through closing. We stay on as your analyst. When an offer arrives below your number, you have someone to tell you whether the market supports holding — someone who isn’t earning the commission either way.
Exclusive on the analysis. Not on your agent.
You engage us exclusively for the market and agent analysis for 90 days. That is not a listing agreement. You’re free to list with any agent you choose and to sign their own agreement — we expect you to. There is no cancellation charge and nothing to forfeit.
We tell you which agents compensate us
Agents marked ✓ compensate us with a referral fee at closing rather than paying for marketing or lead services, and they’ve agreed to have us stay in the transaction alongside them. List with a ✓ agent and your fee is credited back in full at closing.
Enrollment does not affect which agents we include or the numbers we report. If the best fit for your home isn’t one of ours, we’ll tell you that.
Who represents you
We handle the analysis. The agent you select represents you in the transaction and handles the listing, showings, negotiation and closing under their own agreement with you. We are not that agent. We run the numbers. You make the call.
Who we work with
If you’ve already signed a listing agreement, we can’t take the engagement. If you’re still interviewing, this is exactly when to talk to us.
