Sell Right the First Time
The most expensive mistake a seller makes happens before the sign goes up: the wrong price, the wrong strategy, the wrong person - chosen from the neighbours' asking prices and the best listing presentation.
We price from what actually closed in your segment, tell you which listing strategy your market rewards - it is not the same strategy in Miami as in San Francisco - and select the listing specialist on comparable outcomes, not on the pitch.
Why the listing presentation is the wrong place to set the price
- The comparables in a listing presentation are chosen by the person who wants the listing. The price that wins the listing is not always the price that sells the home.
- In Miami-Dade, 46% of listings never sold. The true time from first listing to closing is about four months - near double what portals show, because portals reset the clock on every relist. (Miami-Dade County · all residential listings · n = 49,574)
- A failed listing is not free: the relist carries the history, buyers read the price cuts, and the second attempt starts from weaker ground.
- In the hottest San Francisco districts the problem is inverted: the list price is auction design. 81% of single-family homes sold over ask, a median 26% over. Listing "at value" and listing "low to invite the auction" are different strategies with different outcomes, and the choice deserves data, not habit. (Noe Valley, SF · single-family · Aug 2025–Aug 2026 · n = 126)
- The agent's incentive is the closing, not your outcome. Ours is logged and scored.
How it works - six steps, whatever the goal
- 1Define
A 30-minute free consultation: the property, your timing, what "done" looks like for you.
- 2Sign
The representation agreement (12 months in Florida; three months in California, renewed in writing). No upfront fee.
- 3AnalyseCore Analysis
The pricing analysis from closed transactions in your segment, delivered as a range with the likelihood of selling at each list point; the listing-strategy read (price to sell vs price to negotiate; list at value vs list to invite the auction); timing and preparation return from segment data.
- 4Decide
The decision session: the range, the strategy, the trade-offs; you choose the list price, we own the math.
- 5Execute
The listing specialist with the most comparable closings in your segment, under agreement with us before you meet, markets and negotiates. We stay in the deal to closing.
- 6Score
The pricing recommendation is logged when it's made and scored against the sale.
AI does the analytical work. Licensed specialists do the licensed acts. A licensed broker owns every recommendation.
Example: two markets, two different mistakes
The same decision - what to list at - goes wrong in opposite directions depending on the market. Two worked examples from our data.
Both are decisions we compute for your property inside the agreement - as a range with the likelihood of selling at each list point, never as a single number.
Here, and inside the agreement
| On this page (public) | Inside your agreement |
|---|---|
| Your segment's completion rate, true days on market, and list-vs-sale spread | The pricing range for your property with the likelihood of selling at each list point |
| The method and the two strategies | The strategy memo for your property, timing and preparation return |
| Aggregates with sample size | The specialist selected on comparable closings; the logged, scored recommendation |
Why the split: A pricing analysis for a specific property is a valuation, delivered only to a client we represent - never published.
What changes
| A traditional agent | Big Data Realty | |
|---|---|---|
| The price | A CMA from comparables the agent picked | A range from the whole segment, with the probability of selling at each point |
| The strategy | "Let's price it to get attention" | The strategy the data rewards in your market, in writing |
| Who lists | The agent who pitched best | The specialist with the most comparable closings; we stay to closing |
| After the sale | Nothing | Logged and scored |
No upfront fee. Analysis is delivered inside a written representation agreement - 12 months in Florida; in California, three months, renewed in writing. The specialist who executes is under agreement with us before we introduce them. Full terms are in the agreement you sign.
Tell us about the property
Thirty minutes with the broker. We work with sellers of $750K+ properties in South Florida and $1M+ in the Bay Area, in segments our data covers.
Questions
From closed transactions in your segment, as a range with the probability of selling at each list point - not from neighbours' asking prices. In Miami-Dade 46% of listings never sold (n=49,574); most were priced from the wrong comparables and held there too long.
In Miami-Dade, about four months from first listing to closing once relists are reconstructed - near double what portals show, because a withdrawn-and-relisted home restarts the portal clock (n=49,574). In the hottest San Francisco districts, 10 days.
In the hottest San Francisco districts 81% of single-family homes sold over ask, a median 26% over (n=126) - so listing to invite the auction is the local convention. Whether it is right for your property, and at what opening price and offer date, is a decision we compute inside your agreement.
No - a pricing analysis for a specific property is a valuation, and we deliver it only to sellers we represent. What we show publicly is your segment's behaviour with sample size. The pricing range follows the signature.
A licensed listing specialist with the most comparable closings in your segment, under agreement with us before you meet. We run the analysis, stay in the deal to closing, and score the recommendation against the result.